Extended AbstractIntroducion:In today's world, media plays a vital role in attracting public attention and influencing social behavior. Charitable organizations, in order to sustain themselves and ensure public participation, must utilize media and Modern marketing Tools. The "Bricks for Paradise" campaign, initiated by Hamrah Aval, aimed to collect public donations for the construction of the Hazrat Zahra (SA) prayer hall in Najaf Ashraf. This campaign is a prominent example of blending commercial marketing strategies with social and religious goals. The study seeks to analyze the campaign using Philip Kotler's social marketing theory to understand how marketing tactics can drive social behavior and charitable engagement.Methods: This research adopts a qualitative case study approach, focusing on the "Bricks for Paradise" campaign. The study utilizes Philip Kotler’s social marketing framework, particularly the 4P model (product, price, place, promotion), to evaluate the campaign's strategy and effectiveness. Data sources include campaign materials, media content, public engagement metrics, and expert analysis of marketing Tools used.Results: Digital Tools, value-added services (VAS), and religious communications fostered deep public engagement and trust. The emotional and cultural resonance of the campaign led to widespread participation.Discussion: The “Bricks for Paradise” campaign demonstrates how commercial marketing techniques can be adapted to serve charitable and social purposes. By appealing to religious-cultural emotions and integrating emotional marketing with digital Tools, the campaign not only achieved financial goals but also influenced social behavior positively. It set a precedent for future charitable initiatives in Iran, inspiring similar campaigns with comparable models. The successful use of Kotler’s theory in this context confirms the relevance of social marketing in faith-based charitable activities.

Regarding the importance of Advertising for hand-woven carpet, variety of Advertising Tools and limitedness of financial resources, prioritization of the Tools using experts’ opinions can be effective in planning and decision-making on carpet artisan. There are two main objectives are to be achieved in this research.The first one is determining importance factor of evaluation indices of handwoven carpet Advertising Tools and the second objective is determining the priority of Advertising Tools used in introducing the commodity to the customers in domestic target markets. Statistical population in this research includes experts aware of hand-woven carpet Advertising and promotional Tools in Tehran province. To achieve the first objective, eight indices have been brought up for hand-woven carpet Advertising and promotional Tools, namely: coverage, cost, promptness, durability, trustworthiness, quality, influence and being easy to use.On the basis of Group AHP method and utilization of experts’ opinions, above indices have been compared in pairs, for determining priority of Advertising and promotional Tools and also on the basis of experts’ opinions multi-criteria decision making and TOPSIS have been applied. Effectiveness index with the importance coefficient of %224, promptness index with the importance coefficient of %168, quality index with the importance coefficient of %140and coverage index with the importance coefficient of %125are the main evaluation indices of an Advertising and promotional tool. In other words, the more effective, prompt and qualitative a tool is and the more it covers people in the target society; the more will be its importance. Hence, TV, face-to-face presentation, specialized magazines and newspaper are four Tools of higher priorities according to mentioned eight indices.

Modern (theoretical) physics seems to be in deep crisis today as many of its core aspects are not empirically well-confirmed. Heated exchanges among physicists on the scientific status of physical theories with little or, at best, a tenuous connection to possible experimental tests is highly visible in the popular scientific literature. Some physicists (e.g., Carroll 2014, 2019; Ijjas et al., 2017) argue that science must discard empirical testability as one of its defining properties and the highly explanatory theories of present-day physics should be exempted from experimental testing, while others (e.g., Ellis & Silk 2014) spot in these arguments (for softening the testability or falsifiability requirement for Modern physics) a dangerous tendency to undermine science. The philosopher of science who naturally draws most attention in these current debates is Karl Popper (1902-1994). His views, however, are often misrepresented in these debates. The prime objective of this paper is to explain how a more enlightened perspective on the ongoing debates can be obtained by a careful scrutiny of the Popperian criterion of falsifiability. As a first step in achieving this objective we will analyze the two major (conceptual) failures on which the current controversies rest. Our next step will be examining the controversial string theory to see whether the criteria of falsifiability is a ‘blunt instrument’ for determining its scientific status.

In this study we try to show a part of initiative and creative power in the field of information in Tabriz during the contemporary history of Iran; that is an example to being pioneer and history making of Tabrizians in the field of thought, knowledge and culture. The extent of these creations and innovations is very spread and consists of literature and art, education, science and technology, anticolonization and antidespotic movements but in this article we try to have a summary view at the transitions and transformations in the fields of information, literature, education and their effects on the changes of society. In addition to establishment of print industry of Iran in Tabriz, foreign books have been translated into Farsi for the first time in this city, so this city is the pioneer of translation, Modern composition or simple writing have been tought by Talebov, one of the son worthy of this city. We owe authority of the first encyclopedia in the Islamic world, writing the first novel, children literature, national journalism to pioneer and powerful humans raised from Tabriz. Several facts have caused to appear these changes, like increasing foreign relationships and traveling to European and neighbor countries. And also, meeting new industries and technologies, translation of published works in this fields, elite and pioneer people’s birth in Iranian society are the presence of sending students to European countries. To be in the way of Silk Road, being neighbor with Ottoman, Russia and European countries, traveling foreign merchants and politicians, and also living Crown Prince in this city have made Tabriz to one of the most important Iranian cities in contemporary history of Iran. And we can say that in this period of history especially in recent two centuries, this proud city is not only a usual city, but also a museum of epics. And, it is pioneer in several political, social, artistical, literary and scientific fields, and finally the entrance of Modern information Tools in the city led to awaken the Iranians and to Constitution Movement (Mashroote).

Advertising media or tool is the most important base in every Advertising process to affect audience. This paper identifies and studies the most effective Advertising Tools of an important Iranian artisan, Persian handmade carpet, from the viewpoint of domestic buyers. Survey method administering questionnaire form in a descriptive way is used to conduct it.According to data findings, it can be said that oral Advertising that is talking to family, friends and relatives and handmade carpet exhibitions are the most effective Advertising Tools of handmade carpet, then television which is the third rank. It shows that the oldest type of Advertising tool, face-to-face contact is still the most effective. Other Tools with a lower percentage than these three items are the next ranks. Data analysis shows that the reliance of respondents on Advertising Tools is directly related to how the Tools affect audience. The more audience relies on these Tools, the more they are affected. Most of respondents are interested in Persian handmade carpet but almost half of them are aware of the characteristics and advantages of it. This reveals that two aspects of the three public priority aspects are of importance among respondents. The study of media priority makes clear that many of respondents are encountered a little or little with handmade carpet Advertising on media, therefore one can conclude handmade carpet Advertising and Advertising is not a priority of media.Results confirm the research hypothesis and a meaningful relationship between publicity Tools and buyer persuasion to buy carpet as well, but the strength of this relationship is different from one tool to another.

In recent decades, tourism has become the most spread industry of services and all countries compete to use tourism’s benefits. A look at Isfahan's history, monumental traces, beautiful natural signs of Isfahans suburb shows the potential capacity of this city to tourists attraction. Advertising is the most important tool for organization’s success so causes to study carefully as scientific, social, cultural and communicational criterions. Nowadays, we have to use Advertising as the most important Tools professional in tourism industry because success on Advertising which showes the credences of the culture and tourism depends on faithful conception and professional of Advertising and its values. One of the most important bases of Advertising are media. They are important to influence Advertising on addressee and correct usage of media causes raising of message influence. For success in international tourism Advertising, media have important role because the addressee sparse around the world and true choice of these have important role in tourism Advertising’s success. The article aim consisted of the survey of Advertising media impacts which used in tourism industry of Isfahan and the cognition of suitable media for tourism industry. The analysis method of data is quantitative and qualitative with using of T-Test presumption, Friedman and Spearman Tests. The results of this research show that, the used Advertising Tools in Isfahan region for international tourists attraction hadn’t been so effective and it is possible to use 5 Tools includes guide- book, internet Advertising, TV, brochure and newspaper. The effect of these Tools for regions, gender, age and different education has been different. Language and place of Advertising can be defined on based of percentage of tourists who have been entered from different regions.

Technology is an everchanging phenomenon which effects widely to organizations. Enterprise Resource Planning (ERP) systems influenced management accountants’ job description in the past and nowadays Business Intelligence transforms their roles even further. This research study intentions to update existing, traditional management accounting query and decisions system, in a holistic sense, so management accounting can improve and reclaim its leading role in decision-making. The main role of management accounting is to use available information in the best possible way to make the best possible decisions. Handling information to great possible use in order to increase the efficiency of management accounting information system can be achieved through the adoption of Business Intelligence Tools (BI). Business intelligence Tools such as ETL (Extract, Transform, and Load), OLAP (Online Analytical Process), DWH (Data Warehouse) intruded and have been addressed. Traditionally management accountings are seen as the primary support for decision-making and control in an organization. As respects such it has clear connections to and can benefit from applying Business Intelligence technologies. However, a review of the literature in top accounting and information systems journals shows that to date little research has focused on this subject and connection. Therefore, in this study, we analyse the exist studies, review their findings, and discuss the implications and opportunities for research. Therefore, the purpose of this study is to investigate the positive impact of using business intelligence Tools on Modern management accounting by making the decision-making process more effective.

This research aims to study the use of podcast and vodcast (video podcast) in online (commercial) advertisements from the perspective of the managers of Advertising agencies in Tehran. For this purpose, a survey study is conducted using questionnaire as a measuring tool. The data of the questionnaires filled by the samples of the statistical population of this research including 312 Advertising agencies in Tehran are analyzed using SPSS software to prepare descriptive and inferential tables.Consensus method has been used for sampling from the statistical population. After filling the questionnaires and collection of the required data, it has been found that the managers of Advertising agencies, who are the members of the statistical population of this research, are seldom informed of podcasting and vodcasting and they use rarely these Tools in their Advertising activities. They tend mostly to use banner and search engines. The managers of Advertising believe that this method of Advertising is not welcomed in Iran; that is perhaps because podcast and vodcast Advertising are not profitable, and few people are acquainted with this type of Advertising.Moreover, the Advertising agencies are equipped with few experts of podcast and vodcast, and this may cause problems for these companies in the future, when more progresses are made in this field of advertisement. Advertising managers believe that such a type of Advertising can attract many people, as film and animation are more attractive and effective than text and picture, and TV can affect and influence people more than other media do.